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Disrupting Creative Recruiting: Time to Change Your Perspectives

Achref Assila
3 min readApr 28, 2024

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A simple question posed on LinkedIn sends shockwaves through the corridors of traditional recruitment wisdom. “Is there more to recruiting in the creative strategy industry than meets the eye?” This seemingly innocuous inquiry unravels a tapestry of bold ideas, challenging the very foundation of conventional HR practices. Inspired by structuralism, this article dares to deconstruct the norms.

Dare to Differentiate: Rethinking Resume Polishing

Crafting a resume for a creative strategy role requires more than just listing experiences — it’s about showcasing your ability to merge creativity with strategic thinking. While HR professionals play a crucial role in recruitment, it’s the creative directors or those immersed in the creative realm who truly grasp the nuances of the industry. They recognize the intricate dance between abstract concepts and tangible results.

In this dynamic landscape, your resume must transcend the ordinary. It should be more than just a document; it should be a canvas where your creativity and strategic prowess shine through. While HR might initially gauge a creative resume by its design or buzzwords, it’s ultimately the substance that sets you apart. Tailor your resume to reflect your deep understanding of market trends, consumer behavior, and brand objectives. Use vivid language and quantifiable achievements to convey your impact.

Remember, in the world of creative strategy, innovation is key. So dare to be different, dare to be bold, and let your resume speak volumes about your ability to revolutionize the industry.

Break the Mold: Networking Event Revolution

Attending events to forge connections with recruiters in the creative strategy industry?

Let’s break it down. The notion of networking events as a gateway to career opportunities is, frankly, a charade — a facade that perpetuates the relentless struggle for acknowledgment. Are we to believe that our worth is contingent upon our attendance at a cocktail party or conference?

And who anointed HR professionals as the arbiters of creativity? Who granted them the moral high ground to judge the depth of one’s innovative spirit based on a brief encounter at a networking event? It’s absurd, to say the least.

Furthermore, the idea of dressing up like a circus act to garner attention at these events is as ludicrous as it is demeaning. Are we reduced to mere jesters, performing tricks to catch the fleeting gaze of recruiters?

Let’s be clear: True connections are forged through meaningful interactions, not superficial encounters at networking events. It’s time to redefine the paradigm, to reclaim our agency, and to demand recognition based on merit, not on the whims of HR professionals.

Beyond the Facade: Online Engagement Exposed

Engaging with recruiters online? Let’s dissect this modern myth.

The notion that one can become a thought leader or innovator simply by spouting digital rhetoric is laughable at best, and downright dangerous at worst. Are we to believe that true brilliance can be measured in likes, shares, and retweets

Consider this: if Michelangelo were among us today, would he be hailed as a digital visionary? Would his masterpieces be reduced to mere pixels on a screen, judged by the arbitrary algorithms of social media platforms?

Furthermore, the idea of striving to become a “familiar face” in the digital crowd reeks of communal conformity. Are we to sacrifice individuality at the altar of online popularity?

Let’s face it: True innovation transcends the digital realm. It is born from introspection, perseverance, and a relentless pursuit of excellence. So, rather than chasing hollow metrics of online influence, let’s focus on honing our craft, pushing the boundaries of creativity, and leaving a legacy that extends far beyond the confines of the digital sphere.

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Achref Assila

🦋 Metamorphosis Minds: A Butterfly's Journey Through Business Innovation 🦋